The short answer
Rosie if you want a fast, low-cost AI answering service starting at $49 a month that picks up the phone and books appointments (from the Scale tier up). Full Docket if you want the phone answered AND a full CRM with workflows, review requests, dead-list reactivation, and physical mail all running in one system, delivered done-for-you.
Rosie is a purpose-built AI receptionist. Full Docket is an agency that builds an AI receptionist plus every other workflow around it. They compete only on the "answer the phone" part.
What Rosie does
Rosie is an AI answering service built for trades and home services. It picks up inbound calls, filters spam, and books appointments on Scale and higher. Public pricing in 2026 runs $49, $149, or $299 per month. In-call booking through Google Calendar or Calendly starts at Scale ($149). Warm and live transfers start at Scale. Native CRM integrations sit on the Custom plan.
Notable limits worth knowing before buying: Rosie does not make outbound calls, does not offer live human backup on the call, and its knowledge is limited to what it can pull from your website.
What Full Docket does
Full Docket is a done-for-you AI voice and workflow agency built on GoHighLevel. An AI receptionist answers inbound calls and books to the calendar. Missed calls get instant text-back. Dead leads sitting in your CRM get reactivated through a 14-day paid pilot before any monthly commitment. Reviews, pipeline automation, email nurture, and (optionally) physical direct mail all run in the same system.
Core SaaS pricing is $297 to $497 per month. Setup is a $750 Reactivation Sprint that proves ROI in 14 days on your existing dead list, books-in-14-days-or-free.
Where they overlap
- Answering inbound calls with AI. Both do this well.
- Booking appointments to a calendar. Both integrate with common calendar tools.
- Trades and home services fit. HVAC, plumbing, electrical, restoration, med spa work well on both.
- SMS follow-up after a call. Both send text confirmations.
Where they diverge
- Outbound reactivation. Full Docket runs outbound touches (SMS, email, sometimes voice) against dead leads. Rosie does not do outbound.
- Full CRM. Full Docket includes GoHighLevel white-labeled: pipelines, workflows, custom values, tags, contact records. Rosie does not include a CRM.
- Delivery model. Full Docket is agency-delivered: configured, hosted, monitored for you. Rosie is self-service SaaS.
- Wedge offer. Full Docket sells a 14-day Reactivation Sprint against your existing dead list ($750, books-in-14-days-or-free). Rosie sells monthly SaaS.
- Entry price. Rosie starts at $49/mo. Full Docket starts at $297/mo plus $750 setup.
- Compliance work. Full Docket registers A2P 10DLC per client under their own EIN as part of onboarding. Rosie handles calls, not SMS-marketing compliance.
Pick Rosie if
- Your only problem is answering the phone. Everything else in your business runs fine.
- You have a $50 to $150 monthly budget and want to be live this week.
- You already have a CRM, a review system, and a reactivation process that work.
- You want to configure it yourself.
Pick Full Docket if
- The phone problem is real, but there are also dead leads sitting in your CRM, missed follow-ups, and reviews you never asked for.
- You want the whole system built and monitored by an agency, not self-configured.
- You want a paid pilot with a refund clause before signing up for monthly.
- You want CRM plus AI voice plus workflows plus review requests plus reactivation in one system with one login.
Can you run both?
Uncommon. Rosie IS the AI receptionist for its customers. Full Docket includes the AI receptionist as one component of a bigger system. Running both would mean paying twice for the same "answer the phone" function. If a business already pays for Rosie and adds Full Docket, the usual path is to shut off Rosie or route calls through Full Docket's number and let the Rosie plan lapse at renewal.
What Rosie is better at
- Speed to first call answered. Rosie is designed for a solo operator to self-serve in an hour.
- Entry price. $49/mo is real, no setup fee.
- Simplicity. One product, one purpose. Nothing else to learn.
What Full Docket is better at
- End-to-end system. You get the entire lead-to-customer flow, not just the phone.
- Dead-list reactivation. This is what the $750 Sprint is designed to prove on your real list.
- Vertical playbooks. HVAC, plumbing, electrical, restoration, garage door, and med spa each get their own configured workflows.
- Compliance done for you. A2P 10DLC registration is bundled into onboarding, not something you figure out at 11 PM the night before launch.
FAQ
Is Full Docket built on Rosie?
No. Full Docket is built on GoHighLevel, and its voice AI runs on the GHL AI Employee product plus custom routing. Rosie is a separate company with its own AI stack.
Does Rosie handle outbound calls to dead leads?
No. Rosie is inbound-only in 2026. Outbound reactivation is one of Full Docket's core wedges.
Which one is better for a solo operator?
Rosie is often the better starting point for a solo operator whose only real problem is missing calls. Full Docket starts making sense once the business has a real CRM to work with, dead leads to reactivate, or reviews to chase.
How do the calendars compare?
Rosie supports in-call booking through Google Calendar and Calendly starting on the Scale plan. Full Docket books directly into GoHighLevel's calendar, which can also sync to Google Calendar. If your business already lives in Google Calendar, either works.
What does A2P 10DLC compliance have to do with an AI receptionist?
If the AI (or your team) sends SMS after a call (confirmations, reminders, missed-call text-back, review requests), those texts need A2P 10DLC registration in the US. Full Docket registers per client under the client's EIN as part of onboarding. Rosie handles the voice call itself, so if you add SMS around it, you own the compliance work.
Can I switch from Rosie to Full Docket later?
Yes. Full Docket can port your published business phone number to a new AI voice flow and layer a full CRM and reactivation stack on top. Your calendar and existing contacts stay yours.
Next step
If you are trying to decide between the two, the fastest way is the Lead Leak Calculator. Two minutes, no signup, dollar figure on missed calls plus dead leads. If missed calls are your only leak, Rosie is probably enough. If dead leads are the bigger number, Full Docket is where the math tips.